Who are we?
We're a team of 2 strategists, 2 Sr. Editors, and 10 writers. Our writers are professional journalists with subject matter expertise that cover a variety of topics in the B2B community and in the CPG space.
Combined we share over 30 years of marketing and writing experience. Our founder, Staci Diamond King, who is 100% client-facing, has a successful 10-year history in sales and strategy under her belt. So it's no wonder we believe in providing lead generation and an ROI plan for all content. Let us write for you. We're excited to help you grow.
The Chicago Content Lab is different.
The Strategy: The Chicago Content Lab helps clients establish themselves as thought leaders in their industries, through targeted content and distribution.
We will host a 2-hour content workshop to flesh out a proper strategy for content creation in the form of blogs, video, articles, feature interviews, ebooks, and whitepapers. Distribution
The Content: Once the workshop is complete, you will have a year's worth of topics. Execute the content creation yourself, of let us write for you. We're a team of 2 strategists, 2 Sr. Editors, and 10 writers. Our writers are professional journalists with subject matter expertise that cover a variety of topics in the B2B community, and in the CPG space.
Lead Generation: We can generate leads for your B2B brand through our content and distribution programs. This allows you to track the return on your investment. It's a no-brainer.
Our content is designed to generate qualified leads and a proven process to nurture and convert them into customers. The strategy we create together is designed to shepherd leads through your sales pipeline and help them become customers, whether your sales cycle takes place over a single day, six months or even years.
We stand behind our methods so much that we’ll even train your staff on it so you can repeat the process over time and continue to grow beyond our working relationship.