Each client is unique.

That means each content program is unique because it’s tailored to specific business needs. 

The desired outcome is always the same: to increase brand awareness, thought leadership, and drive traceable lead generation. 

The Chicago Content Lab boosts your bottom line through strategic lead-generation programs that follow a proven, five-step process based on the principles of brand journalism. 

Here's our proven process:

  1. Dive deep into your business goals. We’ll learn the ins and outs of your business cycle, develop an understanding of your customers, learn about your ideal customer and analyze your closing ratio.
  2. Content Workshop. We will host a 2-hour content workshop to flesh out a proper strategy for content creation in the form of blogs, video, articles, feature interviews, ebooks, and white papers. Distribution, too!
  3. Optional lead generation. We identify qualifiers and work with strategically chosen partners to achieve your lead generation.
  4. Execute the strategy we’ve developed together.  Let the writing and publishing begin. This is where we’ll also begin to capture those leads.
  5. Campaign Check-in and Adjustment. 
  6. Shepherd each lead through your sales pipeline until that lead becomes a customer. We’ll be measuring your cost per lead and ROI along the way.

Need content only, no leads? Easy peasy. Let's talk.