The business of growing your business
The Chicago Content Lab creates custom content marketing and lead generation strategies for B2B organizations.
We don't stop at delivering leads and campaign reporting. We use a proven ROI tracking method to help you qualify leads generated from your content program and convert them into paying customers.
How SDK media strategies can help B2B organizations
- Analyze and audit your existing editorial content.
- Create and execute a content strategy, including story topics and downloadable, premium content such as whitepapers, e-books and guides.
- Negotiate media buys with strategic publishing partners.
- Distribute marketing content through partners to increase the flow of leads through your sales pipeline.
- Determine success metrics and use our lead conversion course to assess your campaigns' return on investment.